All Things Original case study
All Things Original is a website that links a multitude of designers and craftspeople from around the UK and houses them under one brand. The website showcases the sellers, and provides a unique platform for the presentation of unique and original items.
www.allthingsoriginal.com
All Things Original were looking for a partner that could deliver a robust online sales platform with a strong brand identity and a wide range of features. All Things Original approached a number of potential partners, but were attracted by our transparent pricing, enthusiasm and personal approach to our work.
Design
It was very important that the brand
would be translated well throughout the website and that the look and feel
was consistent, we worked closely together to achieve this
throughout the project.
We began the design phase by looking at
the incorporation of the illustration and brand into a series of
bespoke templates. At this stage of the design we provided mock-ups
and wireframe diagrams illustrating the website functionality, design
and e-commerce procedure.
The designs evolved from initial black
and white ideas into the colorised final designs that are now present
throughout the website. We took sections of larger illustrations and
re-worked them to create the small featured borders and illustrations
that highlight products and promote consistency of the brand.
Content management
An
important part of any e-commerce solution is the content management, as All Things Original is run solely online, this needs to be stable, feature rich and
easy to use. The content management system allows staff to create, update
and manage products, whilst managing purchases and customer details all
from one place.
We customised our content management system
to include advanced options for adding multiple materials, colours, and
textures to assist the product loading, making it easier to create and
maintain products.
We developed a bespoke delivery and returns
policy system allowing All Things Original to create advanced delivery
options, vital for products that are hand made and have a variety of
delivery times, prices and possibilities.
E-commerce
The
e-commerce process includes the ability to ship items to multiple
addresses, perfect for customers buying gifts for friends and family
all from one place and with only one purchase necessary.
During the
purchase process sellers and staff are notified of the sale and
receive the order summary and customer details via email, sellers are
able too print a delivery note to attach with the order for dispatch.
Marketing
To
begin with we researched the market to position the website, we carry
this out at the same time as the design to make sure that the design
incorporated all that was necessary for the website to be effective in
Google and other search engines.
From the initial research we make
recommendations regarding the placement of descriptive text and of
course meta content to maximise the exposure of the website.
Result
All
Things Original now have a end to end solution that enables them to
manage and trade effectively online, they are fully supported by us and
we look forward to the success of All Things Original.
