Email marketing made easy

Email marketing is a proven method of reaching new and existing customers and offering value through promotions or special offers. Collecting subscribers from your online shop is the perfect way to begin building a valuable customer database.

We have made it easy for our clients to create and publish email newsletters whilst keeping their brand consistent. The great thing is that you are able to use the content and images from your shop to quickly prepare email newsletters, there is no need for a separate software package, and no need to be adding images, text, or pricing for any of your products more than once.

Your templates

We begin by creating a bespoke design template, once the template has been designed and approved, you are then free to use it again and again. During the design of your newsletter template we focus on the best methods of promoting your products and services to your subscribers.

Over time you can build a library of templates allowing you to try new ideas, and keep your subscribers happy with varied designs which will increase the success rates of your campaigns.

Sending newsletters

Sending newsletters is simple, divide your subscribers into 'groups' the groups can be email addresses that you import, or email addresses from customers who register and subscribe on your online shop. Groups are useful so you can identify customers that you may wish to send separate content.

Promotions

Add even more value to your newsletters and encourage your customers to purchase through promotions.

Your newsletter subscribers or affiliates will receive a code word such as 'Christmas' the customer will simply enter this code into the shopping basket and the offer details will be applied to the total price to pay details.

We have made it easy for you to choose how you define promotions, for example it could be 20% off all items over £60, or £10 off orders over £100. You are able to specify the promotion start and expiry dates, and also the minimum purchase amount.

It may be the case that you only want to offer promotions to your newsletter subscribers, or you may have a list of your best customers and choose to send offers only to them.

To do this we can activate promotions via simple links in your newsletter, so for example the link will read 'click here to activate your 20% Christmas offer' the discount is then automatically applied to your subscribers online account.

Measuring return on investment

We have found that with the combination of our email marketing software and user friendly design our clients are receive an excellent return on investment.

You can view statistics for each campaign which shows emails opened, bounced, and popular links, and because the statistics are integrated with your sales, you can see at a glance exactly how much revenue has been generated from your email newsletter campaign.

The proof is in the pudding!

We don't want you take our word for it, have a look at the quality of our email newsletters, we believe that our work speaks for itself, and we are receiving positive feedback from our clients and their customers.

Visit www.allthingsoriginal.com on the home page you will see the link to 'view our latest newsletter' or if you prefer click on the images below to get an enlarged screenshot of our recent newsletters.